Fix the *system*, not the people
How to build people-led performance that actually drives the business
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Fix the *system*, not the people
How to build people-led performance that actually drives the business
.avif)

You’ll walk *away* with:
In this 45-minute fireside chat, Hebba and Sam will move past the usual “we hate performance reviews” rant and show you how to fix the system behind them—one practical step at a time.
Meet the panelists
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Hebba Youssef
Hebba Youssef is the founder of I Hate It Here—a newsletter, podcast, and community for HR and People leaders with 136,000+ subscribers—focused on helping them build incredible company cultures.
She’s led global learning, development, and talent management teams across industries from fintech to media, and most recently led People at Lithic after serving as a talent management leader at Axios. She’s built People Ops teams from the ground up, helped scale fast-growing companies, and gained a few white hairs along the way.
Outside of work, Hebba is usually reading sci-fi or fantasy novels or playing board games with her family.

Samin Sadeghi
Sam is a Senior HR Business Partner and strategist working at the intersection of people, performance, and possibility. She leverages her expertise to support leadership teams in high-growth, fast-paced environments where ambiguity is constant and making the right people decisions is critical to achieving business outcomes.
Her vision centers on designing strategies that drive growth, shaping culture for competitive advantage, and aligning organizational design with evolving business needs.
Sam believes the best HR doesn’t compete with business strategy — it is business strategy.