Metric Deep Dive: Ambassadorship Survey Template

Employee ambassadorship goes beyond satisfaction; it's a strong indicator of pride, trust, and long-term engagement. When team members feel valued, recognized, and aligned with your mission, they naturally become advocates. The Metric Deep Dive: Ambassadorship template helps you measure just how likely employees are to champion your organization and why.

In just 5 minutes, this 4-question survey uncovers how team members perceive your company’s culture, reputation, and internal recognition practices. With a blend of open text, multiple choice, and opinion scale questions, it brings clarity to both quantitative sentiment and the motivations behind it.

This template is ideal for HR teams, internal comms leaders, and engagement specialists who want to better understand how connected employees feel to the brand and what might be holding them back from singing its praises. It’s especially powerful when used alongside eNPS or engagement pulse surveys to provide deeper context.

Use the insights to elevate your recognition programs, strengthen internal culture, and turn everyday employees into authentic brand ambassadors.